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Website Development, to those who are unfamiliar with it, can be a scary term. At Exigo Digital, we make it our mission to break the process down for you, and make it an exciting, new process for your business.
Your website should be your anchor to the world – and it is meant to be a living, breathing system. What is should not be is a completed task that sits on the shelf, and we are here to make sure it doesn’t. Your website is what keeps you connected with your customers and even your potential customers, so why would you ever neglect it?
It’s not broke, why design and develop a new one?
Each year society is taught to ask questions and seek more; more information, more usability and more engagement. Let’s think for a second what an outdated website says about your brand, maybe you are not investing in your own brand, maybe you are not embracing the digital world or you simply do not care. Whatever is holding you back, let it go and trust us to help you reverse your bad habits. We will help you organize, refresh, simplify and completely transform your website into a place that customers and future customers feel free to browse or purchase your product or services.
Your website should reflect your brand, products or services. The information presented to them should be completely precise and up-to-date so it is easy for customers to find or contact you.
Do not waste a potential customer’s time by having an unorganized website, because if you cannot present your business as being professional, what will they expect of your product or service? Connect with your audience, make it worth their while to visit your website, and take that next click.
What should your website contain?
- At minimum, it should enable your customers or potential customers to find you. What does this mean? Your website should include information such as: address, phone number, hours of operation and email address(es) for contact
- Product and/or Service information
- Contact Form(s)
- Cross-device optimization – it should not matter if your customers or potential customers are on a desktop, laptop, tablet or mobile device. They should be able to easily read, engage and navigate through your website
- Lightning-fast speed – People are busy, they don’t have time to wait for your website to load. Be helpful; make sure your website load-time is minimal
Most importantly, your website will tie all of your digital marketing efforts together. Make it easy for them to ask questions or get in touch with you. If they are willing to ask questions, they are most likely a future customer. Exigo Digital understands that these things may not be easy for you to accomplish, but that is why we are here to help you accomplish your goals and bring your website back to standards.