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A/B and Multi-Variant Testing

Which of these is clearer?  This one or this one?  A or B?  If you've ever been to the eye doctor you understand the concept of A/B testing.  A/B testing your website isn't much different.  On your website, a page may appear to be well-designed but it might just need a little tweak here or [...]

By | 2017-03-07T11:00:13+00:00 September 12th, 2013|Advertising|

Digital Marketing from 50,000 Feet

Simply put, Digital Marketing is marketing via electronic devices. Computers, cell phones and smart phones, electronic tablets, smart TV, and game consoles. Digital Marketing is inexpensive and targeted. Virtually everyone is plugged in these days, making it a very popular place to market and advertise. Guaranteed you will find your prospects online. They are surfing [...]

By | 2017-03-07T11:00:27+00:00 September 5th, 2013|Digital Marketing, Digital Marketing Blog Archives|