website usability

SEO vs. Sales Optimization

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

Tips to Building a Digital Ad Budget

Do you ever wonder how best to budget for your online campaign? Many professionals struggle with this.  How much should a conversion cost? Am I spending too much? Too little?  Take a step back and review your plan. Identify Specific Goals First, identify the campaign goals. Be specific.  Do you want them to fill out [...]

By | 2017-03-07T10:55:22-04:00 December 19th, 2013|Digital Marketing|

Web Site Usability

Are your website visitors bailing out early?  Are you struggling with sales funnel leakage?  Your website may be missing the mark.  Just because it makes sense to you doesn't mean it makes sense to your website visitors.   Don’t be a focus group of one. First, define your goals.  What is the point of the website? [...]

By | 2017-03-07T10:58:09-04:00 October 8th, 2013|Digital Marketing|

A/B and Multi-Variant Testing

Which of these is clearer?  This one or this one?  A or B?  If you've ever been to the eye doctor you understand the concept of A/B testing.  A/B testing your website isn't much different.  On your website, a page may appear to be well-designed but it might just need a little tweak here or [...]

By | 2017-03-07T11:00:13-04:00 September 12th, 2013|Advertising|