SEO – A Reality Check

SEO is one of those things that mystifies many of us in the marketing field. In simple terms, it’s a head-to-head battle between you, your direct and indirect competitors. The reality is it’s an ongoing fight. So let’s be honest about what SEO really is. 7 Points of SEO "Reality" It’s not a once and [...]

By | 2017-03-07T10:46:02-04:00 May 29th, 2014|SEO Blog Archives|

SEO vs. Sales Optimization

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

Digital Marketing 101. Do You Know the Basics?

Looking through my inbox the other day, a message caught my eye.  I typically don’t pay attention to this kind of thing, but perhaps I took an interest because I was recently interviewed for a student’s research paper on careers in marketing.  As an aside, I found it interesting that many of her questions were [...]

By | 2017-03-07T10:51:50-04:00 February 28th, 2014|Digital Marketing|

It’s Not about Hitting Home Runs; It’s about Getting on Base

Digital Marketing. It bears a resemblance to what Billy Beane and Peter Brand were trying to do in the 2012 Academy Award nominated film, Moneyball. You might think that the movie is all about baseball. Really, it is a movie about data. Just as marketing isn’t all about creative, it is also about data. Digital [...]

By | 2017-03-07T10:52:38-04:00 February 20th, 2014|Digital Marketing, Digital Marketing Blog Archives|
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