PPC

PPC is Pay Per Click advertising, it’s important to keep it simple and go beyond keywords and text ads.

PPC’s Most Important Element

What gets forgotten when creating PPC campaign? It’s the landing page, plain and simple. It’s also the most forgotten task and can be the most expensive element of a quality pay-per-click campaign or digital marketing campaign. Regardless of how much keyword research, creative ad writing and placement is completed, if the landing page doesn’t have [...]

By | 2017-03-07T10:47:01+00:00 May 8th, 2014|Google, PPC|

Behavioral Retargeting

Do you ever feel like the internet is creeping on you?  You suddenly notice ads popping up for a company for which you recently visited its website. Those ads follow you around as you navigate the internet.  This is called behavioral retargeting (or simply, retargeting). This form of very targeted online advertising is based on [...]

By | 2017-03-07T10:48:43+00:00 April 10th, 2014|Digital Marketing, Google, PPC|

Is ROI an Excuse?

Prior to my career as a marketer I was an accountant. Yes, I was that guy that only looked at the numbers and gave you a hard time about your expense report. One of my favorite stories from those days was about ROI when dealing with the sales and marketing teams. Budgets are tight; new [...]

By | 2017-03-07T10:49:32+00:00 April 3rd, 2014|Digital Marketing Strategy, PPC|