This is part 2 of 3 of our series on Digital Marketing Strategy Development, covering customer segments, messages and ideation. First, let’s do a quick review. Creating a digital marketing strategy is a process; it’s a subset of your overall marketing strategy. One of the most difficult areas to plan for is to identify who [...]
SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]
The CMOs are always watching Ever heard the saying, "better the devil you know than the devil you don't know”? Most CMOs have a "traditional" mindset when it comes to marketing since the traditional appears to be more tangible. You can see your ad in the newspaper, on a billboard, on TV or hear [...]
Are your website visitors bailing out early? Are you struggling with sales funnel leakage? Your website may be missing the mark. Just because it makes sense to you doesn't mean it makes sense to your website visitors. Don’t be a focus group of one. First, define your goals. What is the point of the website? [...]
Which of these is clearer? This one or this one? A or B? If you've ever been to the eye doctor you understand the concept of A/B testing. A/B testing your website isn't much different. On your website, a page may appear to be well-designed but it might just need a little tweak here or [...]