Digital Marketing Blog

Exigo Digital Marketing blog

SEO – A Reality Check

SEO is one of those things that mystifies many of us in the marketing field. In simple terms, it’s a head-to-head battle between you, your direct and indirect competitors. The reality is it’s an ongoing fight. So let’s be honest about what SEO really is. 7 Points of SEO "Reality" It’s not a once and [...]

By | 2017-03-07T10:46:02+00:00 May 29th, 2014|SEO Blog Archives|

PPC’s Most Important Element

What gets forgotten when creating PPC campaign? It’s the landing page, plain and simple. It’s also the most forgotten task and can be the most expensive element of a quality pay-per-click campaign or digital marketing campaign. Regardless of how much keyword research, creative ad writing and placement is completed, if the landing page doesn’t have [...]

By | 2017-03-07T10:47:01+00:00 May 8th, 2014|Google, PPC|

Behavioral Retargeting

Do you ever feel like the internet is creeping on you?  You suddenly notice ads popping up for a company for which you recently visited its website. Those ads follow you around as you navigate the internet.  This is called behavioral retargeting (or simply, retargeting). This form of very targeted online advertising is based on [...]

By | 2017-03-07T10:48:43+00:00 April 10th, 2014|Digital Marketing, Google, PPC|

Is ROI an Excuse?

Prior to my career as a marketer I was an accountant. Yes, I was that guy that only looked at the numbers and gave you a hard time about your expense report. One of my favorite stories from those days was about ROI when dealing with the sales and marketing teams. Budgets are tight; new [...]

By | 2017-03-07T10:49:32+00:00 April 3rd, 2014|Digital Marketing Strategy, PPC|
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