Let's face it. Marketing is now driven by data. A good bit of the guesswork is gone. Yet, more times than not, there still seems to be a focus group of one and typically, it’s the main decision maker. But can you really support what you believe to be the correct path for your campaign? [...]
Traditional Marketing is very different from Digital Marketing. Sure, some elements are the same. But there are some real benefits to digital marketing that you may not be taking advantage of or even know about. Having a clearly defined strategy is imperative. According to an informal Smart Insights 2012 poll, 69% of responding organizations are [...]