It’s Not about Hitting Home Runs; It’s about Getting on Base

Digital Marketing. It bears a resemblance to what Billy Beane and Peter Brand were trying to do in the 2012 Academy Award nominated film, Moneyball. You might think that the movie is all about baseball. Really, it is a movie about data. Just as marketing isn’t all about creative, it is also about data. Digital [...]

By | 2017-03-07T10:52:38-04:00 February 20th, 2014|Digital Marketing, Digital Marketing Blog Archives|