adwords

Behavioral Retargeting

Do you ever feel like the internet is creeping on you?  You suddenly notice ads popping up for a company for which you recently visited its website. Those ads follow you around as you navigate the internet.  This is called behavioral retargeting (or simply, retargeting). This form of very targeted online advertising is based on [...]

By | 2017-03-07T10:48:43+00:00 April 10th, 2014|Digital Marketing, Google, PPC|

Is ROI an Excuse?

Prior to my career as a marketer I was an accountant. Yes, I was that guy that only looked at the numbers and gave you a hard time about your expense report. One of my favorite stories from those days was about ROI when dealing with the sales and marketing teams. Budgets are tight; new [...]

By | 2017-03-07T10:49:32+00:00 April 3rd, 2014|Digital Marketing Strategy, PPC|

Exigo Digital is a New Google Partner

Exigo Digital Marketing is pleased and excited to announce that it has recently achieved Google Partner status! The Google Partner program is Google’s platform for digital marketing agencies, like Exigo Digital Marketing, that have earned Google’s seal of approval. As a member of this exclusive community, Exigo Digital will receive preferential access to a range [...]

By | 2017-03-07T10:56:11+00:00 November 15th, 2013|Google, PPC, Press|