A/B testing

SEO – A Reality Check

SEO is one of those things that mystifies many of us in the marketing field. In simple terms, it’s a head-to-head battle between you, your direct and indirect competitors. The reality is it’s an ongoing fight. So let’s be honest about what SEO really is. 7 Points of SEO "Reality" It’s not a once and [...]

By | 2017-03-07T10:46:02+00:00 May 29th, 2014|SEO Blog Archives|

SEO vs. Sales Optimization

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

Behavioral Retargeting

Do you ever feel like the internet is creeping on you?  You suddenly notice ads popping up for a company for which you recently visited its website. Those ads follow you around as you navigate the internet.  This is called behavioral retargeting (or simply, retargeting). This form of very targeted online advertising is based on [...]

By | 2017-03-07T10:48:43+00:00 April 10th, 2014|Digital Marketing, Google, PPC|

Web Site Usability

Are your website visitors bailing out early?  Are you struggling with sales funnel leakage?  Your website may be missing the mark.  Just because it makes sense to you doesn't mean it makes sense to your website visitors.   Don’t be a focus group of one. First, define your goals.  What is the point of the website? [...]

By | 2017-03-07T10:58:09+00:00 October 8th, 2013|Digital Marketing|

A/B and Multi-Variant Testing

Which of these is clearer?  This one or this one?  A or B?  If you've ever been to the eye doctor you understand the concept of A/B testing.  A/B testing your website isn't much different.  On your website, a page may appear to be well-designed but it might just need a little tweak here or [...]

By | 2017-03-07T11:00:13+00:00 September 12th, 2013|Advertising|