EDUCATION | What are our possibilities?
- Understand facts – Create solutions
- Discover new platforms for reach
- Validate your marketing message & target audience
- Weigh success measurements
- Understand Analytics
Now that we have defined our parameters during the Objective step, we can start to look for solutions. We take the time to educate you about the opportunities; it is our goal to make you an informed consumer. There are always new platforms or techniques to reach customers, however, not all of them will work for your business. Together we will look at what will work best to reach your target audience, and still be supported internally.
During this step we also validate your message and target audience with possible media channels. Is your targeted customer using those media platforms or channels? Can we measure success on those platforms or channels? Since analytical reporting comes in many forms, we have to create a methodology for how we will reconcile them with your Google website analytics. Not just the numbers but also the naming conventions used. This will create a level of transparency when reporting and understanding.