Display Advertising 2018-03-08T15:28:01-04:00

Reach Your Customers With Eye-Catching Advertisements

Marketing has many faces on the web and one of the most effective strategies for a business to get conversions is Display Advertising. This type of paid advertisement is presented to consumers when they enter a website or page and see your advertisement. Getting the consumer to click on your advertisement depends on a number of things because they entered the site with no intention of being taken somewhere else. Exigo Digital attacks this obstacle and others by discovering what websites your customers are exploring, making advertisements relevant to their needs and making them the most attractive feature on the page.

Throughout the day thousands of potential customers will be visiting websites that are relevant to what your business has to offer. Exigo Digital uses display advertising to your advantage by pinpointing these locations and placing your advertisements within. Research is a big factor when it comes to finding where your customers are because if there is not enough traffic or they are not interested, your investment will transform into a loss. Exigo Digital focuses on this aspect of display advertising and strongly believes that it sets you up for success.

Remarketing is another method of paid display advertising that can be highly effective. This strategy involves targeting customers who have already visited your website but did not make a conversion. The advertisement will follow consumers around as they enter other websites or explore the internet. This method acts as a reminder and leads them back to your page to make the conversion. Remarketing works well when your audience has a tendency to explore the market, because it allows them to be one click away. As they explore they continuously see your brand and are more likely to revisit to make the purchase.

This strategy allows marketing companies to create banners that are unique and contain a variety of features. Exigo Digital embraces the idea that less in more when it comes to advertisements, but makes sure that each component is information and encourages consumers to explore your offer. We focus on a creative design that expresses who you are as a company, yet boldly describes what you have to offer. Advertisements, landing pages and websites show consistency making the customer’s journey smooth and convenient.

Display advertising can be a highly effective marketing tactic to use for your business if your internal and external strategies are aligned. It has the ability to influence the market even if the consumer does not click, and it allows you to stay in front of the target customer. Exigo Digital enhances your targeting funnel for the best use of your advertising dollars to pre-qualify your leads.