What is a Digital Marketing Strategy?
Business strategies are a series of objectives put in place to achieve measurable business goals. Here at Exigo Digital we work hard with you to establish your business’s goals and objectives, and focus on developing your digital Marketing strategy. With any strategy you develop must work and be within your business’s limits; budget dollars, human capital, IT systems or knowledge. Your business goals and objectives must be obtainable. If the goals and objectives are not obtainable you tend to waste capital and resources on something that most likely will not happen. It’s ok to shoot for the moon however, have a real strategy and objectives to get there.
Why You Need a Digital Marketing Strategy
Exigo Digital Marketing’s approach to your specific goals and purpose are superior over traditional marketing efforts. Digital Marketing allows you to see the effects of the strategy through data and traffic to all of your digital properties. Looking at the eMarketer chart you can see there is a lot of moving parts you need a strategy to manage the implementation and more importantly the value. This is why you need a strategy and an inventory of current efforts and assts. Without a strategy or a list of assets you may never know what’s working and what is not.
How We Start Creating Your Digital Strategy
The first step we take toward creating your personal Digital Strategy is an in-depth conversation that allows us to understand what your business goals and objectives are. Working directly with you a customer journey that goes beyond how your product or service is selected. To truly understand the customer journey you must understand the selection process of the customer. Who are the stake holders? What is the pain point? Are prospects informed about other possible service or product solutions? Our digital analysts will develop the customer journey map and then complete a discovery of your digital properties, digital assets and your competitors. Our analysts will develop a document of those digital assets is created along with a status of completion, date completed and if the asset was previously used. When the in-depth research is completed, we can now develop a Digital Marketing Strategy.
Exigo’s Digital Strategy Services
Customer Journey Mapping
- Digital Planning
- Social Media Audits
- Digital Advertising Audits
- SEO Audits
- Reputation Managment
- Social Media Monitoring
- Competitive Analysis
- Analytics and Performance Audit
- Digital Advertising Process
- Website Audit
- Training and Coaching