Understanding Digital Advertising is being able to look beyond the ad, the keyword, what website, what kind of website or what happens next after they click. Exigo Digital Marketing focuses on identifying what your customers are searching for when they go on the internet and what kinds of websites these customers are exploring. We conduct in depth research to find the answers to questions such as: Are social media sites your best choice? Or is it news sites? Once the answers to these questions are established, the focus turns to the all mighty, 2nd click. The 2nd click is the most important part in Digital Advertising, and it answers the question: Can you catch the attention of the prospect enough to make them want to go beyond the ad? Our answer to this, YES.
Why is Digital Advertising Right for Your Business?
Digital Advertising has taken over traditional methods of advertising for a variety of reasons. People do not want to flip the pages of a newspaper or listen to the radio to find what they need, instead they use technology to search for these products. It saves the customer time and energy, while saving you money. The cost of Digital Advertising is lower compared to other forms of advertising and you can track the performance. Some of the ways that you can track performance include remarketing, geo-fencing or dynamic ads. Some lesser-known reasons include A/B or Multi-variant testing of ads and landing pages. These methods allow you to dial in the ad or offer the customer an effecting or higher Rate of Investment (ROI).
Selecting the right Digital Advertising Agency for Your Business?
With so many Digital Advertising companies out there, how do you choose the right one for your business? Rather than providing you with a list of services, Exigo Digital Marketing ties all of these services together for a single purpose, while maintaining a clear focus on your business’s goals. Some companies will present a template for all clients and let a program run to create a cookie cutter campaign that may not be aligned with your business or its goals. We will take the time to ask you questions about your business, as well as answer any concerns you have about our agency throughout our process. At Exigo Digital, we are confident that we can offer you a quality experience in Digital Advertising.
How to Get Started
Where to start? Well, first we learn more about your business, competition and how you are currently serving your customers. Understanding how your product and service is positioned and creating the best strategy to reach those strategies is our goal. To us, it’s not just about a list of keywords or websites, instead it’s about how you use them. We will help you develop your landing page, in order to make the purchase order convenient and simple. With this starting process that we have created, your business is sure to achieve that second click.