What is Customer Retention?

Signing new customers can sometimes be expensive, but retaining current customers is less expensive and can have rewards. Unfortunately, companies put little effort into retaining customers or even up selling them. Exigo Digital focuses on these customers by using Social Media and Email to retain customers, then transform them into raving fans. Re-marketing ads can also keep your brand in the forefront of current customer’s minds and prevent your business from falling off the map. These are just some of the ways that we practice customer retention and experience positive feedback from our clients.

Why You Need Customer Retention

Keep your customers loyal by showing them how important they are to you. Providing quality products and services, while informing them on how to use their time wisely is Exigo Digital’s approach. Your business can trust us to keep these customers updated on special offers, training or knowledge about your product or industry. Your customers may take other steps to insure they keep coming back to you. We have found that by focusing on retention, the customers do some of the work for us by marketing the brand. You can’t put a price on a customer that freely suggests your brand to their friends and family!

How We Use Customer Retention

The solution to retaining customers for some may be a long drawn out process, but at Exigo Digital we make it easy by focusing on the best strategies for your business. Social Media is one of our preferred ways to retain and market to customers that truly care about your products and services. We work with you to create an editorial calendar every month to plan promotions for your products and services.  Then we validate what social channels we should concentrate on and push forward with. Creating this connection with your customers will help create loyalty, and allow them to see your business’s admirable qualities.

In addition to the Social Media aspect, we grow your house email list, making it a true market asset rather than just a list of names and emails. We go beyond customer clicks to see what messages have a higher Call To Action. Segmenting your lists to focus on what your customers are looking for provides them information about services they have not used. Exigo Digital ensures that we will keep your customers aware of product changes, new services or community events, so they never feel disconnected. In the world of business, we all know the last thing you want to hear is a customer saying they were unaware of a product or service you were offering. Trust Exigo Digital to provide you with quality customer retention, so you never have to experience that fear.

Exigo’s Digital Retention Services

  • eNewsletters
  • White Paper Development
  • Email Campaigns
  • Social Media
  • Blogging
  • Social Media Monitoring
  • Social Media Customer Service
  • Analytics and Performance Reporting
  • Demographic Targeting
  • Geographic Targeting

Our Most Frequently Used Platforms for Organic Promotion

  • MailChimp
  • Vertical Response
  • Twitter
  • Facebook
  • Pinterest
  • Tumblr
  • Google+
  • Houzz
  • LinkedIn
  • Radian6