PPC

PPC or Pay Per Click doesn’t have to be complicated but it does require an understanding of how a person makes a purchase. Learn more about the PPC sales funnel.

Google Adword 5pecialist Certification

We are proud to announce that Kaitlan VanDuzer is officially a Google AdWords 5pecialist! She has successfully completed the AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising Exams. In addition, Kait is certified in Google Analytics and was part of the Google Allstars winning team. "Becoming an AdWords 5pecialist not [...]

Google AdWords Mobile Advertising Certification

Google AdWords Mobile Advertising Certification Google AdWords recently released a new certification in Mobile Advertising. It's no surprise that mobile usage is increasing exponentially. In fact, 84% of smartphone owners use search engines on desktops and tablets, but a whopping 88% use search engines on their smartphones. Exigo Digital is proud to display this [...]

By | 2018-06-11T08:53:57+00:00 July 15th, 2015|Advertising, Digital Marketing, Google, PPC|

5 Reasons Why You Should Try Pay-Per-Click Advertising

Implementing digital advertising strategies are one of our bread-and-butter services that we offer to our clients. In doing so, we get to hear a facet of assumptions, hearsay, horror stories and the like. Generally speaking, for small to medium size businesses who have either 1) never tried digital advertising, or 2) have tried and failed [...]

By | 2017-03-07T10:39:45+00:00 May 21st, 2015|Advertising, Digital Marketing Strategy, Google, PPC|

PPC’s Most Important Element

What gets forgotten when creating PPC campaign? It’s the landing page, plain and simple. It’s also the most forgotten task and can be the most expensive element of a quality pay-per-click campaign or digital marketing campaign. Regardless of how much keyword research, creative ad writing and placement is completed, if the landing page doesn’t have [...]

By | 2017-03-07T10:47:01+00:00 May 8th, 2014|Google, PPC|

Behavioral Retargeting

Do you ever feel like the internet is creeping on you?  You suddenly notice ads popping up for a company for which you recently visited its website. Those ads follow you around as you navigate the internet.  This is called behavioral retargeting (or simply, retargeting). This form of very targeted online advertising is based on [...]

By | 2017-03-07T10:48:43+00:00 April 10th, 2014|Digital Marketing, Google, PPC|

Is ROI an Excuse?

Prior to my career as a marketer I was an accountant. Yes, I was that guy that only looked at the numbers and gave you a hard time about your expense report. One of my favorite stories from those days was about ROI when dealing with the sales and marketing teams. Budgets are tight; new [...]

By | 2017-03-07T10:49:32+00:00 April 3rd, 2014|Digital Marketing Strategy, PPC|
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