PPC or Pay Per Click doesn’t have to be complicated but it does require an understanding of how a person makes a purchase. Learn more about the PPC sales funnel.
More often that not, we hear clients express confusion in regards to landing pages. Who's responsibility should it be? Your PPC agency or web developer? Not only is it a frustration for the client, but the agency experiences some of that as well. The landing pages never seem to be exactly what they should [...]