Digital Marketing Blog Archives

Digital marketing or digital advertising, learn a little more each day it’s important to be aware of the possibilities.

Exigo Launches Patriot Federal Credit Union’s New Website

Exigo is proud to announce the launch of a new design and development of Patriot Federal Credit Union's website. Patriot Federal Credit Union, whom just celebrated its 50th birthday in 2015, has numerous branches throughout Maryland and Pennsylvania. Patriot is a not-for-profit financial cooperative, democratically owned and run by its members. They have a [...]

Google Adword 5pecialist Certification

We are proud to announce that Kaitlan VanDuzer is officially a Google AdWords 5pecialist! She has successfully completed the AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising Exams. In addition, Kait is certified in Google Analytics and was part of the Google Allstars winning team. "Becoming an AdWords 5pecialist not [...]

Digital Marketing Strategy Development: Part 3 of 3

This is the last of our series on creating a digital marketing strategy.  The first segment of the series we discussed how strategy is a process--not the management of your website and social channels. We also covered customer segments, ideation and messages to those segments in the second part of the strategy series. In this segment, [...]

SEO vs. Sales Optimization

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

It’s Not about Hitting Home Runs; It’s about Getting on Base

Digital Marketing. It bears a resemblance to what Billy Beane and Peter Brand were trying to do in the 2012 Academy Award nominated film, Moneyball. You might think that the movie is all about baseball. Really, it is a movie about data. Just as marketing isn’t all about creative, it is also about data. Digital [...]

By | 2017-03-07T10:52:38-04:00 February 20th, 2014|Digital Marketing, Digital Marketing Blog Archives|
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