Planning a marketing strategy is never easy now you need a digital marketing strategy, learn how to bring them together.
There are a lot of questions about the use and effectiveness of programmatic media buying in the digital space. Concerns range from viewability, brand safety, effectiveness and ROI, see the chart below from MarketingCharts.com. The issue between programmatic media buying vs traditional media buying starts to be more clear. Top Concerns and How They're Related [...]