Digital Marketing Strategy

Planning a marketing strategy is never easy now you need a digital marketing strategy, learn how to bring them together.

Programmatic Media Buying vs Traditional Media Buying

There are a lot of questions about the use and effectiveness of programmatic media buying in the digital space. Concerns range from viewability, brand safety, effectiveness and ROI, see the chart below from MarketingCharts.com. The issue between programmatic media buying vs traditional media buying starts to be more clear. Top Concerns and How They're Related [...]

By | 2018-03-29T11:41:11+00:00 March 29th, 2018|Advertising, Digital Marketing, Digital Marketing Strategy|

eCommerce’s Secret Weapon

If your business sells products online, there's a good chance that you are underutilizing a very powerful tool, email marketing. Unfortunately, I'm not about to unveil the next best piece of software. I'm talking about something that's been around since the 70s... email. And no, I'm not talking about your weekly or monthly newsletter [...]

By | 2018-05-18T11:51:14+00:00 November 29th, 2017|Advertising, Digital Marketing, Digital Marketing Strategy|

5 Reasons Why You Should Try Pay-Per-Click Advertising

Implementing digital advertising strategies are one of our bread-and-butter services that we offer to our clients. In doing so, we get to hear a facet of assumptions, hearsay, horror stories and the like. Generally speaking, for small to medium size businesses who have either 1) never tried digital advertising, or 2) have tried and failed [...]

By | 2017-03-07T10:39:45+00:00 May 21st, 2015|Advertising, Digital Marketing Strategy, Google, PPC|

High Speed, Low Drag to be More Mobile Friendly

High Speed, Low Drag to be More Mobile Friendly In the military we had a saying, "High Speed, Low Drag", meaning be fast and don't do or bring anything that will drag you down. A lot has been written about Google's new 'Mobile Or Else' algorithm causing many to use their mobile friendly checker. This [...]

Digital Marketing Strategy Development: Part 3 of 3

This is the last of our series on creating a digital marketing strategy.  The first segment of the series we discussed how strategy is a process--not the management of your website and social channels. We also covered customer segments, ideation and messages to those segments in the second part of the strategy series. In this segment, [...]

Is ROI an Excuse?

Prior to my career as a marketer I was an accountant. Yes, I was that guy that only looked at the numbers and gave you a hard time about your expense report. One of my favorite stories from those days was about ROI when dealing with the sales and marketing teams. Budgets are tight; new [...]

By | 2017-03-07T10:49:32+00:00 April 3rd, 2014|Digital Marketing Strategy, PPC|