The web has changed advertising has change dramatically over the past few years, really its only the channel not the message.
There are a lot of questions about the use and effectiveness of programmatic media buying in the digital space. Concerns range from viewability, brand safety, effectiveness and ROI, see the chart below from MarketingCharts.com. The issue between programmatic media buying vs traditional media buying starts to be more clear. Top Concerns and How They're Related [...]