Programmatic Media Buying vs Traditional Media Buying

There are a lot of questions about the use and effectiveness of programmatic media buying in the digital space. Concerns range from viewability, brand safety, effectiveness and ROI, see the chart below from MarketingCharts.com. The issue between programmatic media buying vs traditional media buying starts to be more clear. Top Concerns and How They're Related [...]

By | 2018-03-29T11:41:11+00:00 March 29th, 2018|Advertising, Digital Marketing, Digital Marketing Strategy|

Exigo Redesigns Local Lawn Care Website, Inch’s Natural

We are very excited to share our most recent website redesign. Inch's Natural Fertilization and Pest Control is located in York, PA. Aside from their well-known Landscaping company, Inch's Landscaping Inc., Inch's Natural offers lawn care services and applications to help reduce widely used industry pesticides (safe for families, kids & pets). This is one [...]

By | 2018-02-21T14:20:14+00:00 February 21st, 2018|Press, Website Development|

Why Your Business Needs a Digital Strategy

As technology becomes more advanced, so do customer’s expectations for how a business should perform digitally. Creation of a digital strategy is not a list of to-do's it's goals that can be measured and tracked. Different channels are constantly being created and if you are not staying up to date you essentially are losing time, [...]

By | 2017-03-07T10:28:27+00:00 January 18th, 2017|Digital Marketing|
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