About Alan Brocious

Alan "Al" Brocious has over 20 years of marketing experience and is the CEO & Founder of Exigo Digital Marketing. Al is very athletic in nature, he enjoys cycling, attending his local Crossfit gym and playing hockey. He has a daughter who attends Millersville University. In his downtime, Al enjoys reading with a glass of his favorite bourbon in hand.

Digital Marketing Reports

Digital Marketing Reports During the span of my 25 year career I've had to create hundreds, if not thousands of different business reports and a majority of them had one thing in common; they where to hold someone accountable for success or failure of some type of business effort. There is nothing wrong with using reports for [...]

By | 2018-06-11T10:27:00-04:00 May 13th, 2016|Digital Marketing|

Exigo Digital Summer Internship Review

I’ve always wondered how Google, just one of the thousands of search engines available on the internet, has become the powerhouse it is today.  As a student at Elizabethtown College who utilizes the search engine platform constantly, I have always wanted to push my school books aside and take a deep look into how Google [...]

By | 2018-06-11T09:48:30-04:00 August 17th, 2015|Digital Marketing|

High Speed, Low Drag to be More Mobile Friendly

High Speed, Low Drag to be More Mobile Friendly In the military we had a saying, "High Speed, Low Drag", meaning be fast and don't do or bring anything that will drag you down. A lot has been written about Google's new 'Mobile Or Else' algorithm causing many to use their mobile friendly checker. This [...]

Acura and Sid Vicious

Recently Acura began a new campaign for the TLX 2015 model; they using the song "My way" the Sid Vicious version (not to be confused with Frank Sinatra's). In the interest of full disclosure, growing up  I was a big Sex Pistols fan and had all of their albums. Sid Vicious was punk rock royalty and [...]

By | 2018-04-17T11:33:11-04:00 August 23rd, 2014|Advertising, Digital Marketing|

Digital Marketing Strategy Development: Part 3 of 3

This is the last of our series on creating a digital marketing strategy.  The first segment of the series we discussed how strategy is a process--not the management of your website and social channels. We also covered customer segments, ideation and messages to those segments in the second part of the strategy series. In this segment, [...]

SEO – A Reality Check

SEO is one of those things that mystifies many of us in the marketing field. In simple terms, it’s a head-to-head battle between you, your direct and indirect competitors. The reality is it’s an ongoing fight. So let’s be honest about what SEO really is. 7 Points of SEO "Reality" It’s not a once and [...]

By | 2017-03-07T10:46:02-04:00 May 29th, 2014|SEO Blog Archives|

SEO vs. Sales Optimization

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

PPC’s Most Important Element

What gets forgotten when creating PPC campaign? It’s the landing page, plain and simple. It’s also the most forgotten task and can be the most expensive element of a quality pay-per-click campaign or digital marketing campaign. Regardless of how much keyword research, creative ad writing and placement is completed, if the landing page doesn’t have [...]

By | 2017-03-07T10:47:01-04:00 May 8th, 2014|Google, PPC|
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