Alan

About Alan Brocious

Alan "Al" Brocious has over 20 years of marketing experience and is the CEO & Founder of Exigo Digital Marketing. Al is very athletic in nature, he enjoys cycling, attending his local Crossfit gym and playing hockey. He has a daughter who attends Millersville University. In his downtime, Al enjoys reading with a glass of his favorite bourbon in hand.

Why Your Business Needs a Digital Strategy

As technology becomes more advanced, so do customer’s expectations for how a business should perform digitally. Creation of a digital strategy is not a list of to-do's it's goals that can be measured and tracked. Different channels are constantly being created and if you are not staying up to date you essentially are losing time, [...]

By | January 18th, 2017|Digital Marketing|

Marketing Integration Essentials

Organization and Consistency Digital Marketing can be complex because there are so many different ways to express who you are to your customers. From landing pages to email lists, your message may begin to become blurred. Customers want to know about your services and why but begin to overdo it to the point that there [...]

By | October 5th, 2016|Digital Marketing|

Exigo Digital Marketing Internship

My name is Steffi Sampson and I am currently studying Human Communication at Shippensburg University. Within this major, I have had the opportunity to perform different research studies involving communication, enroll in public speaking seminars, learn how to properly set up presentations to fit a variety of different contexts, and also establish myself as a [...]

By | May 16th, 2016|Digital Marketing, Press|

Digital Marketing Reports

Digital Marketing Reports During the span of my 25 year career I've had to create hundreds, if not thousands of different business reports and a majority of them had one thing in common; they where to hold someone accountable for success or failure of some type of business effort. There is nothing wrong with using reports for [...]

By | May 13th, 2016|Digital Marketing|

Exigo Digital Summer Internship Review

I’ve always wondered how Google, just one of the thousands of search engines available on the internet, has become the powerhouse it is today.  As a student at Elizabethtown College who utilizes the search engine platform constantly, I have always wanted to push my school books aside and take a deep look into how Google [...]

By | August 17th, 2015|Digital Marketing|

Acura and Sid Vicious

Recently Acura began a new campaign for the TLX 2015 model; they using the song "My way" the Sid Vicious version (not to be confused with Frank Sinatra's). In the interest of full disclosure, growing up  I was a big Sex Pistols fan and had all of their albums. Sid Vicious was punk rock royalty and [...]

By | August 23rd, 2014|Advertising, Digital Marketing|
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