Alan

About Alan Brocious

Alan "Al" Brocious has over 20 years of marketing experience and is the CEO & Founder of Exigo Digital Marketing. Al is very athletic in nature, he enjoys cycling, attending his local Crossfit gym and playing hockey. He has a daughter who attends Millersville University. In his downtime, Al enjoys reading with a glass of his favorite bourbon in hand.

Why isn’t your business using Email Marketing?

Email marketing isn't anything new and has been much maligned and looked down on by most marketers. However, it is one of the best was to keep in contact with current customers and prospects. Kait wrote in November called "eCommerce's Secrete Weapon" there are several charts and explanations why it's a great tool. Please, take the [...]

By | 2018-06-19T15:03:25+00:00 June 19th, 2018|Digital Marketing|

Programmatic Media Buying vs Traditional Media Buying

There are a lot of questions about the use and effectiveness of programmatic media buying in the digital space. Concerns range from viewability, brand safety, effectiveness and ROI, see the chart below from MarketingCharts.com. The issue between programmatic media buying vs traditional media buying starts to be more clear. Top Concerns and How They're Related [...]

By | 2018-03-29T11:41:11+00:00 March 29th, 2018|Advertising, Digital Marketing, Digital Marketing Strategy|

Why Your Business Needs a Digital Strategy

As technology becomes more advanced, so do customer’s expectations for how a business should perform digitally. Creation of a digital strategy is not a list of to-do's it's goals that can be measured and tracked. Different channels are constantly being created and if you are not staying up to date you essentially are losing time, [...]

By | 2017-03-07T10:28:27+00:00 January 18th, 2017|Digital Marketing|

Marketing Integration Essentials

Organization and Consistency Digital Marketing can be complex because there are so many different ways to express who you are to your customers. From landing pages to email lists, your message may begin to become blurred. Customers want to know about your services and why but begin to overdo it to the point that there [...]

By | 2018-06-11T10:32:34+00:00 October 5th, 2016|Digital Marketing|

Exigo Digital Marketing Internship

My name is Steffi Sampson and I am currently studying Human Communication at Shippensburg University. Within this major, I have had the opportunity to perform different research studies involving communication, enroll in public speaking seminars, learn how to properly set up presentations to fit a variety of different contexts, and also establish myself as a [...]

By | 2018-06-11T10:29:15+00:00 May 16th, 2016|Digital Marketing, Press|
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