anthonyExigo Digital Marketing is excited to announce that we have recently hired Anthony Fierro as our Senior Web Data Analyst. Anthony attended York Catholic High School, and then went on to join the United States Army. He served three and a half years as an Army Ranger with the 1st Ranger Battalion, and was deployed to Afghanistan to support his country.

Upon returning, he decided to leave the Army in pursuit of a college degree. Anthony’s school of choice was Drexel University, where he attained three bachelor degrees simultaneously in Business Analytics, Marketing, and Management Information Systems. During his education at Drexel, he worked in the city of Philadelphia, applying his skills in marketing analytics and data management, multi-channel marketing, customer segmentation strategies and business modeling. After Anthony graduated, he went on to apply for an opening here at Exigo Digital Marketing. We quickly knew that Anthony was the perfect fit for our team.

When Anthony’s training period comes to a close, he will be working directly with our clients’ margins and revenues to help them establish a clear and precise ROI formula for their marketing efforts; in particular, marrying traditional and digital channels to formulate an overall conversion value. Anthony is certified in Google Analytics and is quickly becoming a master at establishing funnels and building tracking URLs and JavaScript snippets for conversion codes.

While Anthony is happy to put his learned knowledge to use, Exigo is exceptionally fortunate to have attained him as an asset.