Google AdWords Mobile Advertising Certification

Google AdWords Mobile Advertising Certification

Google Adword mobile shopping activitiesGoogle AdWords recently released a new certification in Mobile Advertising. It’s no surprise that mobile usage is increasing exponentially. In fact, 84% of smartphone owners use search engines on desktops and tablets, but a whopping 88% use search engines on their smartphones.

Exigo Digital is proud to display this new certification to their shelf of Partner badges. We were tested on concepts of bidding strategies, location and radius bidding, the important of mobile optimization for websites and mobile applications, different mobile ad formats and most importantly, how to optimize mobile campaigns and measure success.

Below is a list of our current certifications in both AdWords and Analytics:

 

Google Adword search certification

Search Advertising Certification

This exam covers advanced concepts, including best practices for creating, managing and optimizing Search campaigns.
Google Adword search certification

Display Advertising Certification

This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
Google Adword Mobile certification

Mobile Advertising Certification

This certification demonstrates proficiency in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Google Adword Shopping certification

Google Shopping Certification

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Google YouTube certification

Video Advertising Certification

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Google Analytic certification

Google Analytics Certification

This certification demonstrates basic proficiency in digital analytics and Google Analytics, including Measurement and implementation planning and Google Analytics configuration and administration.

See our Google Partner Page here.

By | 2018-06-11T08:53:57+00:00 July 15th, 2015|Advertising, Digital Marketing, Google, PPC|

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