Simply put, Digital Marketing is marketing via electronic devices. Computers, cell phones and smart phones, electronic tablets, smart TV, and game consoles. Digital Marketing is inexpensive and targeted. Virtually everyone is plugged in these days, making it a very popular place to market and advertise.
Guaranteed you will find your prospects online. They are surfing websites, searching trends, reading reviews, posting to social media, uploading photos and videos, perusing blogs, playing with mobile apps, and a slew of other online activities. More often than not, people are turning to digital outlets for research, reviews, analysis, comparison shopping, and advice about everything under the sun.
If you’re not in this space, chances are your competitors are; which gives them a huge advantage. More than ever, prospects are savvy and will do their homework before you even realize they are a potential client. Anticipate this and be there, in their digital space, for when they are ready.
What can digital marketing do for you? It can improve your website, provide you a better search engine ranking, and build you a strong digital presence. All of which will lead to more visibility, more online visitors, and more sales.
But don’t just jump right in before you do some planning and preparing. With your identified audience, content strategies, and a plan for what digital marketing channels will best serve your business and meet your goals, your message is ready to be delivered.
Most importantly, you want this message to be personal, in real-time, and fresh. The contents of your message should be specific to your business, products, and services. Engage in a sincere and appealing way. Build relationships. Content is king.
Give it a go, have fun with it, and give us a call if you have any questions or if we can help.
Driving Point: If you’re not marketing in a digital space you need to be. You are missing out on a lot.